Before we board this train of thought lets linger briefly on a small platform en route. My international readers, of who I boast just less than one, will enjoy this especially. Every Indian mother thinks her male offspring is a genius. In my case this myth was shattered only thrice a year through my formal education due to the easy schedule of the school examinations system. My mother’s damaged confidence in my cranial circuitry and my psychological wounds repaired themselves quickly in the ensuing breaks. In today’s more urgent school system of weekly tests my aforeimagined mental dexterity may have resembled a window in the Gaza strip or a wall in Afghanistan!
Coming back to this train of thought, biologically bizarre though it may sound, allow me to introduce Genius as a 3-balled concept: Fact, Concept and that light, airy thing called an Idea. The fact ball is familiar in its colour, contour and trajectory. The sun rises in the East – it’s well known and argument around it merely proves that you haven’t been taking your herbal supplements. The Concept ball remains round but still gets bounced around a bit – sometimes pink and sometimes blue it picks up a wobble or two along the way. It, kind of, develops. Now this idea ball starts really small. Sometimes it stays that way, sometime it graduates to being a Concept, and if born at the right cosmic cusp actually lives to see light of day as Fact – kindly refer Copernicus, Galileo and the aforementioned East rising Sun. The Fact lights up instantly, the Concept can be a winding road and the Idea – now, that’s a journey of a red blood corpuscle along the aortic tract of a whisky swilling, red meat eating individual waiting for his next promotion. In brief, many die before it’s done.
Marketing genius, likewise - The idea that struggled into a concept and became fact. No point flailing against the obvious – there is Apple and then there is the Grameen Bank. Product genius lives at both ends of the consumer spectrum – the global upper class disposable incomes feeling their way through the next touch screen experience [welcome new I phone 4] and the masses rubbing bony shoulders with penury, starvation and entrepreneurship in tropical heat[buy a bicycle, earn a living]. Steve Jobs and Muhammad Yunus both, like Lycra, have it. And the journey evolves doesn’t it? The evolution of the battery driven car riding on the prehistoric genius of the wheel, computing technology from the abacus to the laptop all at your fingertips. Find your Idea, make it Fact!
And who is the next genius, you may well ask. It could be your film maker doggedly digging heels at your sage suggestion of increasing pack shot by two seconds. It could be the management trainee, trying to pitch to you the next revolution after packaged water, you are trampling underfoot. Packaged water, Sliced bread, Server based transaction platforms - who in hell thinks up this stuff?
Coming back to this train of thought, biologically bizarre though it may sound, allow me to introduce Genius as a 3-balled concept: Fact, Concept and that light, airy thing called an Idea. The fact ball is familiar in its colour, contour and trajectory. The sun rises in the East – it’s well known and argument around it merely proves that you haven’t been taking your herbal supplements. The Concept ball remains round but still gets bounced around a bit – sometimes pink and sometimes blue it picks up a wobble or two along the way. It, kind of, develops. Now this idea ball starts really small. Sometimes it stays that way, sometime it graduates to being a Concept, and if born at the right cosmic cusp actually lives to see light of day as Fact – kindly refer Copernicus, Galileo and the aforementioned East rising Sun. The Fact lights up instantly, the Concept can be a winding road and the Idea – now, that’s a journey of a red blood corpuscle along the aortic tract of a whisky swilling, red meat eating individual waiting for his next promotion. In brief, many die before it’s done.
Marketing genius, likewise - The idea that struggled into a concept and became fact. No point flailing against the obvious – there is Apple and then there is the Grameen Bank. Product genius lives at both ends of the consumer spectrum – the global upper class disposable incomes feeling their way through the next touch screen experience [welcome new I phone 4] and the masses rubbing bony shoulders with penury, starvation and entrepreneurship in tropical heat[buy a bicycle, earn a living]. Steve Jobs and Muhammad Yunus both, like Lycra, have it. And the journey evolves doesn’t it? The evolution of the battery driven car riding on the prehistoric genius of the wheel, computing technology from the abacus to the laptop all at your fingertips. Find your Idea, make it Fact!
And who is the next genius, you may well ask. It could be your film maker doggedly digging heels at your sage suggestion of increasing pack shot by two seconds. It could be the management trainee, trying to pitch to you the next revolution after packaged water, you are trampling underfoot. Packaged water, Sliced bread, Server based transaction platforms - who in hell thinks up this stuff?
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